Digital Marketing

Digital marketing is the practice of promoting products, services, or brands using digital channels and technologies. It includes various strategies like search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising. Digital marketing allows businesses to reach targeted audiences online, offering personalized and measurable interactions. It’s essential in today’s digital age as it provides opportunities for businesses to engage with customers, build brand awareness, and drive sales. With real-time analytics and data-driven insights, digital marketing enables continuous optimization and a higher return on investment (ROI) for marketing efforts.