How can Doncaster-based businesses increase their visibility on Google Maps?

To increase visibility on Google Maps, Doncaster-based businesses should claim and optimize their Google Business Profile. This includes ensuring the business name, address, phone number, and hours are accurate and consistent. Adding high-quality photos, encouraging customer reviews, and regularly updating posts or offers can also boost visibility. Additionally, choosing the right business categories and using relevant local keywords in the profile description will help improve rankings in local searches.