Churn Rate vs Retention Rate: What D2C Brands Need to Know

For D2C brands, understanding the difference between churn rate vs retention rate is essential to long-term growth. While churn rate measures how many customers stop buying over time, retention rate shows how well your brand keeps them coming back. A high retention rate means loyal customers and steady revenue, while a rising churn rate signals issues with customer satisfaction or experience. In the competitive D2C space, focusing on retention can be the key to reducing acquisition costs and increasing lifetime value. This blog breaks down both metrics, explains how they impact your business, and offers practical tips D2C brands can use to improve retention while lowering churn. Whether you're just starting out or scaling, mastering these numbers can make all the difference.