Apparel Industry: Applying concerns with Sustainability and Digital transformation

The Apparel Industry is in the process of a massive transition as it adopts sustainability and digital transformation to address new consumer behavior patterns. Companies are concentrating on sustainable fabrics, sustainably manufactured products, and environmental friendly concepts such as recycling in the dressing industry. Starting from selection of such fabric materials as organic ones and recycled ones, using water-saving production means, the industry is gradually trying to fit into the framework of the sustainable development goals. In the digital platform, some of the current trends include trend analysis by using artificial intelligence and images, try-on technology, and e-Commerce integration altering the way customers engage with clothes producers. The application of automatons and smart technologies in the production systems leads to eradication of costs, and boosting of product variety. However, globals supply chain pressure is forcing organisations to consider deploying transparency technology such as blockchain for sustainable sourcing and rebuilding consumer trust. Contrary to other industries that have been mainly affected by the worrying consumer trends of opting for eco-friendly and digital solutions, the Apparel Industry remains future-oriented and ad-ready for further evolutions in a monopoly of global competition.