Aditya Birla Group Unveils Rs. 5,000 Crore Jewellery Brand ‘Indriya’ – Solitaire International Magazine – India’s leading B2B gem and jewellery magazine
Aditya Birla Group made a grand entry into the branded jewellery retail segment on 26th July with the launch of ‘Indriya’, a venture backed by a substantial investment of Rs. 5,000 crore. The new brand will operate under the umbrella of Novel Jewels.
To mark its debut, Indriya is set to open four stores in Delhi, Jaipur, and Indore, with an ambitious expansion plan to cover 11 more cities within the next six months. The group aims to establish itself as one of India’s top three jewellery players within the next five years, driven by a projected 50% compound annual growth rate (CAGR), according to Chairman Kumar Mangalam Birla.
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